Risk, trade, recovery, and the consideration of real options: The imperative coordination of policy, marketing, and finance in the wake of catastrophe

Journal of Public Policy and Marketing

Volumn 26, Issue 1, 2007, Pages 33-48

  Manfredo, Mark R ^a   Shultz II, Clifford J ^a  

^a ARIZONA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34250863859     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.26.1.33     Document Type: Review

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