Factors affecting the utilization of the internet by internationalizing firms in transition markets: Evidence from Vietnam

Marketing Intelligence and Planning

Volumn 25, Issue 4, 2007, Pages 360-376

  Nguyen, Tho D ^a,b  

^a UNIVERSITY OF ECONOMICS HO CHI MINH CITY   (Viet Nam)

^b UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

Author keywords

Learning; Linear structure equation modelling; Market orientation; Vietnam

Indexed keywords

EID: 34250369568     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500710754592     Document Type: Article

References (40)

1. Adams, D.A., Nelson, R.R. and Todd, P.A. (1992), "Perceived usefulness, ease of use, and usage of information technology: A replication", MIS Quarterly, Vol. 16 No. 2, pp. 227-47.
2. Baker, E.W. and Sinkula, J.M. (1999), "The synergistic effect of market orientation and learning organization on organizational performance", Journal of the Academy of Marketing Science, Vol. 27 No. 4, pp. 411-27.
3. Bhattacherjee, A. (1998), "Managerial influences on intraorganizational information technology use: A principal-agent model", Decision Sciences, Vol. 29 No. 1, pp. 139-62.
4. Craig, S.C. and Douglas, S.P. (2000), International Marketing Research, 2nd ed., Wiley, New York, NY.
5. Davis, F.D. (1989), "Perceived usefulness, perceived ease of use, and user acceptance of information technology", MIS Quarterly, Vol. 13 No. 3, pp. 319-40.
6. Dholakia, R.R. and Kshetri, N. (2004), "Factor impacting the adoption of the internet among SMEs", Small Business Economics, Vol. 23, pp. 311-22.
7. Doole, I., Grimes, T. and Demack, S. (2006), "An exploration of the management practices and processes most closely associated with high levels of export capability in SMEs", Marketing Intelligence & Planning, Vol. 24 No. 6, pp. 632-47.
8. Fornell, C. and Larcker, D.F. (1981), "Evaluating structural equation models with unobserved variables and measurement error", Journal of Marketing Research, Vol. 28 No. 1, pp. 39-50.
9. Hamill, J. (1997), "The internet and international marketing", International Marketing Review, Vol. 14 No. 5, pp. 300-23.
10. Han, K.J., Kim, N. and Srivastava, R. (1998), "Market orientation and organizational performance: Is innovation a missing link?", Journal of Marketing, Vol. 62 No. 4, pp. 30-45.
11. Hult, G.T.M., Hurley, R.F. and Knight, G.A. (2004), "Innovativeness: Its antecedents and impact on business on business performance", Industrial Marketing Management, Vol. 33, pp. 429-38.
12. Hurley, R.F. and Hult, G.T.M. (1998), "Innovation, market orientation and organizational learning: An integration and empirical examination", Journal of Marketing, Vol. 62 No. 3, pp. 42-54.
13. Igbaria, M., Guimaraes, T. and Davis, G.B. (1995), "Testing the determinants of microcomputer usage via a structural equation model", Journal of Management Information Systems, Vol. 11 No. 4, pp. 87-114.
14. Javalgi, R.G., Radulovich, L.P., Pendleton, G. and Scherer, R.F. (2005), "Sustainable competitive advantage of internet firms: A strategic framework and implications for global marketers", International Business Review, Vol. 22 No. 5, pp. 658-72.
15. Jaworski, B.J. and Kohli, A.K. (1993), "Market orientation: antecedents and consequences", Journal of Marketing, Vol. 57 No. 3, pp. 53-70.
16. Johanson, J. and Vahlne, J-E. (1977), "The internationalization process of the firm - a model of knowledge development and increasing foreign market commitments", Journal of International Business Studies, Vol. 8 No. 1, pp. 23-32.
17. Kaynak, E., Tatoglu, E. and Kula, V. (2005), "An analysis of the factors affecting the adoption of electronic commerce by SMEs - evidence from an emerging market", International Marketing Review, Vol. 22 No. 6, pp. 623-40.
18. Kumar, N., Stern, L.W. and Anderson, J.C. (1993), "Conducting organizational research using key informants", Academy of Management Journal, Vol. 36 No. 6, pp. 1633-51.
19. Leonard-Barton, D. and Deschamps, I. (1988), "Managerial influence in the implementation of new technology", Management Science, Vol. 34 No. 10, pp. 1252-65.
20. Ling-yee, L. (2004), "An examination of the foreign market knowledge of exporting firms based in the People's Republic of China: its determinants and effect on export intensity", Industrial Marketing Management, Vol. 33, pp. 561-72.
21. Lucas, H.C. and Spitler, V.K. (1999), "Technology use and performance: A field study of broker workstations", Decision Sciences, Vol. 30 No. 2, pp. 291-311.
22. McDonald, H. and Adam, S. (2003), "A comparison of online and postal data collection methods in marketing research", Marketing Intelligence & Planning, Vol. 21 No. 2, pp. 85-95.
23. Muthen, B. and Kaplan, D. (1985), "A comparison of some methodologies for the factor analysis of non-normal Likert variables", British Journal of Mathematical and Statistical Psychology, Vol. 38, pp. 171-80.
24. Narver, J.C. and Slater, F.S. (1990), "The effect of a market orientation on business profitability", Journal of Marketing, Vol. 54 No. 3, pp. 20-35.
25. Nguyen, T.D. and Barrett, N.J. (2006), "The adoption of the internet by export firms in transitional markets", Asia Pacific Journal of Marketing and Logistics, Vol. 18 No. 1, pp. 29-42.
26. Nguyen, T.D. and Barrett, N.J. (2007), "Internet-based knowledge internalization and firm internationalization in transition markets", Advances in International Marketing, Vol. 17, pp. 369-94.
27. Nunnally, J. and Bernstein, I.H. (1994), Psychometric Theory, 3rd ed., McGraw-Hill, New York, NY.
28. Obra, A.R.A., Camara, S.B. and Melendez, A.P. (2002), "Internet usage and competitive advantage: The impact of the internet on an old economy industry in Spain", Internet Research: Electronic Networking Applications and Policy, Vol. 12 No. 2, pp. 391-401.
29. O'Toole, T. (2003), "E-relationships - emergence and the small firm", Marketing Intelligence & Planning, Vol. 21 No. 2, pp. 115-22.
30. Porter, M.E. and Millar, V.E. (1985), "How information gives you competitive advantage", Harvard Business Review, Vol. 63 No. 4, pp. 149-60.
31. Quelch, J.A. and Klein, L.R. (1996), "The internet and international marketing", Sloan Management Review, Vol. 37 No. 3, pp. 60-75.
32. Rogers, M.E. (1983), Diffusion of Innovations, 3rd ed., The Free Press, New York, NY.
33. Sinkula, J.M. (1994), "Market information processing and organizational learning", Journal of Marketing, Vol. 58 No. 1, pp. 35-45.
34. Sinkula, J.M., Baker, W.E. and Noordewier, T. (1997), "A framework for market-based organizational learning: Linking values, knowledge and behavior", Journal of the Academy of Marketing Science, Vol. 25 No. 4, pp. 305-18.
35. Slater, F.S. and Narver, J.C. (1995), "Market orientation and the learning organization", Journal of Marketing, Vol. 59 No. 3, pp. 63-74.
36. Steenkamp, J.B.E.M. and van Trijp, H.C.M. (1991), "The use of LISREL in validating marketing constructs", International Journal of Research in Marketing, Vol. 8 No. 4, pp. 283-99.
37. Sørensen, O.J. and Buatsi, S. (2002), "Internet and exporting: The case of Ghana", Journal of Business & Industrial Marketing, Vol. 17 No. 6, pp. 481-500.
38. Tsang, E.W.K. (2005), "Influences on foreign ownership level and entry mode choice in Vietnam", International Business Review, Vol. 14, pp. 441-63.
39. Weible, R. and Wallace, J. (2001), "The impact of the internet on data collection", in Richardson, P. (Ed.), Internet Marketing, McGraw-Hill, New York, NY, pp. 274-81.
40. Wilson, A. and Laskey, N. (2003), "Internet based marketing research: A serious alternative to traditional research methods?", Marketing Intelligence and Planning, Vol. 21 No. 2, pp. 79-84.