Action research in turbulent environments: An example in e‐commerce prioritisation

European Journal of Marketing

Volumn 38, Issue 3-4, 2004, Pages 355-377

  Daniel, Elizabeth ^a   Wilson, Hugh N ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Action learning; E commerce; Predictive techniques

Indexed keywords

EID: 34250356528     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410518594     Document Type: Article

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