Computer-aided marketing planning: The experience of early adopters

Journal of Marketing Management

Volumn 12, Issue 5, 1996, Pages 391-416

  Wilson, Hugh N ^a   McDonald, Malcolm H B ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4444240544     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1996.9964424     Document Type: Article

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