Voice and persuasion in a banking telemarketing context

Perceptual and Motor Skills

Volumn 104, Issue 2, 2007, Pages 419-437

  Chebat, Jean Charles ^a   El Hedhli, Kamel ^a   Gélinas Chebat, Claire ^b   Boivin, Robert ^b  

^a HEC MONTRÉAL   (Canada)

^b UNIVERSITÉ DU QUÉBEC À MONTRÉAL   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; BEHAVIOR; FEMALE; HUMAN; MALE; MIDDLE AGED; PERSUASIVE COMMUNICATION; SOCIAL MARKETING; SPEECH; TELEPHONE; VOICE;

ADULT; ADVERTISING; FEMALE; HUMANS; INTENTION; MALE; MIDDLE AGED; PERSUASIVE COMMUNICATION; SOCIAL MARKETING; SPEECH ACOUSTICS; TELEPHONE; VOICE QUALITY;

EID: 34249847965     PISSN: 00315125     EISSN: None     Source Type: Journal    
DOI: 10.2466/PMS.104.2.419-437     Document Type: Article

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