Voice and advertising: Effects of intonation and intensity of voice on source credibility attitudes toward the advertised service and the intent to buy

Perceptual and Motor Skills

Volumn 85, Issue 1, 1996, Pages 243-262

  Gélinas Chebat, Claire ^a   Chebat, Jean Charles ^a   Vaninsky, Alexander ^b  

^a UNIVERSITÉ DU QUÉBEC À MONTRÉAL   (Canada)

^b TECHNION ISRAEL INSTITUTE OF TECHNOLOGY   (Israel)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; ATTITUDE; CLINICAL TRIAL; CONTROLLED CLINICAL TRIAL; CONTROLLED STUDY; FEMALE; HUMAN; LINGUISTICS; MALE; MOTIVATION; PERCEPTION; PERSUASIVE COMMUNICATION; PHONETICS; PSYCHOLOGICAL ASPECT; RANDOMIZED CONTROLLED TRIAL; SPEECH; STUDENT; VOICE;

ADULT; ADVERTISING; ATTITUDE; FEMALE; HUMANS; MALE; MOTIVATION; PERSUASIVE COMMUNICATION; PHONETICS; PSYCHOLINGUISTICS; SOCIAL PERCEPTION; SPEECH ACOUSTICS; STUDENTS; VOICE QUALITY;

EID: 0030203968     PISSN: 00315125     EISSN: None     Source Type: Journal    
DOI: 10.2466/pms.1996.83.1.243     Document Type: Article

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