Control combinations in independent marketing channels: An empirical study

Journal of Marketing Channels

Volumn 13, Issue 4, 2007, Pages 23-47

  Li, Zhan G ^a   Stump, Rodney L ^b   Li, Tiger ^c  

^a UNIVERSITY OF SAN FRANCISCO   (United States)

^b TOWSON UNIVERSITY   (United States)

^c FLORIDA INTERNATIONAL UNIVERSITY   (United States)

Author keywords

Channel controls; Exchange governance; Interfirm relationships

Indexed keywords

EID: 34249684327     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1300/J049v13n04_03     Document Type: Article

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