Bursting out of the box: Outreach to the millennial generation through student services programs

Reference Services Review

Volumn 35, Issue 2, 2007, Pages 285-295

  Cummings, Lara Ursin ^a  

^a WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

Academic libraries; Marketing strategy; Partners; Students

Indexed keywords

EID: 34249656196     PISSN: 00907324     EISSN: None     Source Type: Journal    
DOI: 10.1108/00907320710749191     Document Type: Article

References (14)

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9. O'English, L. and McCord, S. (2006), "Getting in on the game: partnering with a university athletics department", portal: Libraries and the Academy, Vol. 6 No. 2, pp. 143-53.
10. Online Computer Library Center, Inc. (OCLC) (2006), College Students' Perceptions of Libraries and Information Sources: A Report to the OCLC Membership, OCLC, Dublin, OH.
11. Shellenbarger, S. (2005), "Tucking the kids in - in the dorm: colleges ward off overinvolved parents", Wall Street Journal, 28 July.
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13. Washington State University (2006), "Strategic plan: Achieving our vision: World class, face-to-face", Wvailable at: www.wsu.edu/ StrategicPlanning/.
14. Wilson, M. (2004), "Teaching, learning, and millennial students", in Coomes, M. and DeBard, R. (Eds), Serving the Millennial Generation, Jossey-Bass, San Francisco, CA, pp. 59-71.