If you build it will they come? using a new library building to establish a culture of marketing

Reference Librarian

Volumn 39, Issue 82, 2004, Pages 183-197

  Brodsky, Karen ^a  

^a SONOMA STATE UNIVERSITY   (United States)

Author keywords

Building projects; Marketing; New building projects; Outreach; Public relations

Indexed keywords

EID: 85010606266     PISSN: 02763877     EISSN: 15411117     Source Type: Journal    
DOI: 10.1300/J120v39n82_12     Document Type: Article

References (8)

1. Brodsky, Karen. "Marketing Plan Jean and Charles Schulz Information Center, 1999." Internal Document.
2. Dodsworth, Ellen. "Marketing Academic Libraries:ANecessary Plan." The Journal of Academic Librarianship 24:4 (1998): 320-322.
3. Greenstein, Daniel and Leigh Watson Healy. "Print and Electronic Information: Shedding New Light on Campus Use." Educase Review September/October 2002: 16-17.
4. Hisle, W. Lee. "Top Issues Facing Academic Libraries." College and Research Libraries News 63:10 (Nov 2002): 714-15, 730.
5. Jackson, Maureen. "Marketing the HyLiFe Project." Library Management 22:1/2 (2001): 43-49.
6. Levitt, Theodore. "Marketing Myopia." Harvard Business Review 75 (1975): 26-48.
7. Lipow, Anne Grodzins. "In Your Face Reference Service." Library Journal 124 (August 1999): 50-52.
8. Pew Research Center. The Internet Goes to College: How Students are Living in the Future with Today's Technology. September 15, 02 .