Comparing distributors' judgements to buyers' preferences: A consumer value analysis in the Greek olive oil market

International Journal of Retail and Distribution Management

Volumn 35, Issue 5, 2007, Pages 342-362

  Matsatsinis, N F ^a   Grigoroudis, E ^a   Samaras, A P ^a  

^a TECHNICAL UNIVERSITY OF CRETE   (Greece)

Author keywords

Consumer behaviour; Distribution channels and markets; Greece; Olive oil

Indexed keywords

EID: 34249090273     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550710743717     Document Type: Article

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