Interactive media systems: Influence strategies in television home shopping

Text

Volumn 25, Issue 2, 2005, Pages 201-231

  Kline, Susan L ^a  

^a OHIO STATE UNIVERSITY   (United States)

Author keywords

E commerce; Influence strategies.; marketing communications; Television home shopping

Indexed keywords

EID: 34248716430     PISSN: 01654888     EISSN: 18607349     Source Type: Journal    
DOI: 10.1515/text.2005.25.2.201     Document Type: Article

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