The impact of digital television: Will it change our shopping habits?

Journal of Marketing Communications

Volumn 5, Issue 2, 1999, Pages 71-84

  Wade, Nicola ^a   McKechnie, Sally A ^b  

^a Astley House   (United Kingdom)

^b UNIVERSITY OF NOTTINGHAM   (United Kingdom)

Author keywords

Digital Television; Home Shopping; Television Shopping Channels

Indexed keywords

EID: 28344435160     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/135272699345671     Document Type: Article

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