Variable selection in clustering for marketing segmentation using genetic algorithms

Expert Systems with Applications

Volumn 34, Issue 1, 2008, Pages 502-510

  Liu, Hsiang Hsi ^a   Ong, Chorng Shyong ^b  

^a NATIONAL TAIPEI UNIVERSITY   (Taiwan)

^b NATIONAL TAIWAN UNIVERSITY   (Taiwan)

Author keywords

Clustering algorithms; Genetic algorithms; Marketing segmentation; Variables selection

Indexed keywords

CUSTOMER SATISFACTION; DATA ACQUISITION; DECISION MAKING; GENETIC ALGORITHMS; GLOBAL OPTIMIZATION; MARKETING;

CLUSTERS; MARKETING MIX; MARKETING SEGMENTATION; VARIABLES SELECTION;

CLUSTER ANALYSIS;

EID: 34248587902     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2006.09.039     Document Type: Article

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