Towards a typology of transparency for marketing management research

Industrial Marketing Management

Volumn 36, Issue 5, 2007, Pages 627-635

  Hultman, Jens ^a   Axelsson, Björn ^b  

^a JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL   (Sweden)

^b STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

Author keywords

Buyer supplier relationships; Information technology; Transparency; Trust; Typology

Indexed keywords

EID: 34248227703     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.04.001     Document Type: Article

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