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1
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34247498419
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Case details and names known by the authors
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Case details and names known by the authors.
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2
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33749033884
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Stanford to ban drug makers' gifts to doctors, even pens
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12th September
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Pollack, A. (2006). Stanford to ban drug makers' gifts to doctors, even pens. New York Times, 12th September, 2006.
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New York Times
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Pollack, A.1
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3
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34247511296
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Stanford University to ban gifts from drugmakers
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12th September
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Fischer, A. (2006). Stanford University to ban gifts from drugmakers. Firstworld Medical Email Newsletter, 12th September, 2006.
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Firstworld Medical Email Newsletter
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Fischer, A.1
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4
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84990351371
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The network is the customer. Setting the stage for fundamental change in pharmaceutical sales and marketing
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Pesse, M., Erat, P. & Erat, A. (2006). The network is the customer. Setting the stage for fundamental change in pharmaceutical sales and marketing. J. Med. Market. 6(3), 165-171.
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J. Med. Market
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Pesse, M.1
Erat, P.2
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5
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34247515005
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Media analysis for EFPIA of reaction to the pharmaceutical industry
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September
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Mediatrack (2005). Media analysis for EFPIA of reaction to the pharmaceutical industry. Mediatrack Company publication, September 2005, p.7.
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(2005)
Mediatrack Company publication
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Mediatrack1
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6
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34247478289
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Corporate reputation survey conducted among 350 medical professionals and 88 individuals from other stakeholder groups, detailed reference withheld due to client confidentiality
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Corporate reputation survey conducted among 350 medical professionals and 88 individuals from other stakeholder groups, detailed reference withheld due to client confidentiality.
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7
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84990385571
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Networked healthcare: A practical guide to understanding influence networks in the healthcare industry
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Meier, M. & Müller, I. (2006). Networked healthcare: A practical guide to understanding influence networks in the healthcare industry. J. Med. Market. 6(4), 250-259.
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J. Med. Market
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Meier, M.1
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Organising for networked healthcare - towards future organisational models
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Erat, P. & Zorzi, O. (2007). Organising for networked healthcare - towards future organisational models. J. Med. Market. 7(1), 6-17.
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J. Med. Market
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Erat, P.1
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9
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34247544099
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Business case for sustainability - Pharmaceutical industry report
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IMD, Lausanne
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Eckelmann, O. (2003). Business case for sustainability - Pharmaceutical industry report. IMD Working Paper Series, 2003-11, IMD, Lausanne.
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IMD Working Paper Series
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Eckelmann, O.1
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10
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Harvard Business School Press, Boston, MA, p
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Porter, M. & Olmsted Teisberg, E. (2006). Redefining Health Care. Creating Value-Based Competition on Results, Harvard Business School Press, Boston, MA, p. 4.
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Redefining Health Care. Creating Value-Based Competition on Results
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Porter, M.1
Olmsted Teisberg, E.2
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11
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34247488539
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PMLive. GSK agrees 'risk-sharing' price schemes with European governments. Pharmaceutical Marketing Live, 19th September, 2006.
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PMLive. GSK agrees 'risk-sharing' price schemes with European governments. Pharmaceutical Marketing Live, 19th September, 2006.
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13
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34247512291
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Referring to the'Dow Jones Sustainability Index' and the sustainability focused company assessment by the rating agency SAM-Group (www.sustainability-indexes.com and www.sam-group.com).
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Referring to the'Dow Jones Sustainability Index' and the sustainability focused company assessment by the rating agency SAM-Group (www.sustainability-indexes.com and www.sam-group.com).
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14
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34247465307
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Roche defends involvement in cancer campaign
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24 October
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PMLive. Roche defends involvement in cancer campaign. Pharmaceutical Marketing Live, 24 October, 2006.
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(2006)
Pharmaceutical Marketing Live
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PMLive1
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33750066637
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Surviving sepsis - practice guidelines, marketing campaigns, and Eli Lilly
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16 October
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Eichacker, P.G., Natanson, C. and Danner, R. Surviving sepsis - practice guidelines, marketing campaigns, and Eli Lilly. New Engl. J. Med. 355, (16), 16 October 2006.
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