Networked Healthcare: A practical guide to understanding influence networks in the health-care industry

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 6, Issue 4, 2006, Pages 250-259

  Meyer, Meike ^a   Müller, Ines ^b  

^a Executive Insight   (Switzerland)

^b NONE

Author keywords

influence mapping; network visualisation; networked health care; prescriber influence; segmentation; stakeholder relationships

Indexed keywords

EID: 84990385571     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5050052     Document Type: Article

References (6)

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