Visual complexity in banner ads: The role of color, photography, and animation

Visual Communication Quarterly

Volumn 10, Issue 3, 2003, Pages 10-17

  Huhmann, Bruce A ^a  

^a NEW MEXICO STATE UNIVERSITY   (United States)

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EID: 33947380017     PISSN: 15551393     EISSN: 15551407     Source Type: Journal    
DOI: 10.1080/15551390309363510     Document Type: Article

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