An exploration of the comparability of semantic adjectives in three languages: A magnitude estimation approach

International Marketing Review

Volumn 13, Issue 5, 1996, Pages 44-58

  Voss, Kevin E ^a   Stem Jr , Donald E ^a   Johnson, Lester W ^b   Arce, Constantino ^c  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b UNIVERSITY OF SYDNEY   (Australia)

^c UNIVERSITY OF SANTIAGO DE COMPOSTELA   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0141756400     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339610131388     Document Type: Article

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