Superfluous choices and the persistence of preference

Journal of Consumer Research

Volumn 33, Issue 4, 2007, Pages 454-460

  Muthukrishnan, A V ^a   Wathieu, Luc ^b  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b HARVARD BUSINESS SCHOOL   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33947234727     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/510229     Document Type: Article

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