Selecting a customization strategy under competition: Mass customization, targeted mass customization, and product proliferation

IEEE Transactions on Engineering Management

Volumn 54, Issue 1, 2007, Pages 12-28

  Cavusoglu, Hasan ^a   Cavusoglu, Huseyin ^b   Raghunathan, Srinivasan ^b  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^b UNIVERSITY OF TEXAS AT DALLAS   (United States)

Author keywords

Cannibalization; Competition; Customization; Differentiation; Flexible manufacturing systems; Mass customization; Operational flexibility cost; Price competition

Indexed keywords

COMPETITION; OPERATING COSTS; PROFITABILITY; STRATEGIC PLANNING;

CANNIBALIZATION; MASS CUSTOMIZATION; PRICE COMPETITION;

FLEXIBLE MANUFACTURING SYSTEMS;

EID: 33947218859     PISSN: 00189391     EISSN: None     Source Type: Journal    
DOI: 10.1109/TEM.2006.889064     Document Type: Article

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