Exploring consumer experience of social power during service consumption

International Journal of Service Industry Management

Volumn 18, Issue 1, 2007, Pages 89-104

  Menon, Kalyani ^a   Bansal, Harvir S ^a  

^a WILFRID LAURIER UNIVERSITY   (Canada)

Author keywords

Consumer behaviour; Servicing; Social norms

Indexed keywords

EID: 33947121601     PISSN: 09564233     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564230710732911     Document Type: Article

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