Global Youth and Mobile Games: Applying the Extended Technology Acceptance Model in the U.S.A., Japan, Spain, and the Czech Republic

Advances in International Marketing

Volumn 18, Issue , 2007, Pages 253-270

  Okazaki, Shintaro ^a   Skapa, Radoslav ^a   Grande, Ildefonso ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33847187428     PISSN: 14747979     EISSN: None     Source Type: Book Series    
DOI: 10.1016/S1474-7979(06)18011-4     Document Type: Review

References (39)

1. Ajzen I., and Fishbein M. Understanding attitudes and predicting social behavior (1980), Prentice-Hall, Englewood Cliffs, NJ
2. Anderson J.C., and Gerbing D.W. Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin 103 (1988) 411-423
3. Arundhati, P. (2002). Global youth united. Marketing News, 36(22), 1, 49.
4. Bruner G.C., and Kumar A. Explaining consumer acceptance of handheld Internet devices. Journal of Business Research 58 (2005) 553-558
5. Byfield S. Snapshots of youth: The lives of late teens across the world. Young Consumers 3 4 (2002) 15-21
6. Byrne B.M. Structural equation modeling with AMOS: Basic concepts, applications, and programming (2001), Lawrence Erlbaum Associates, Mahwah, NJ
7. Cheong J.H., and Park M.C. Mobile Internet acceptance in Korea. Internet Research 15 2 (2005) 125-140
8. Childers T., Carr C., Peck J., and Carson S. Hedonic and utilitarian motivations for online retail shopping behavior. Journal of Retailing 77 4 (2001) 511-535
9. Christensen O. Changing attitudes of European youth. Young Consumers 3 3 (2002) 19-32
10. Dabholkar P.A., and Bagozzi R.P. An attitudinal model of technology-based self-service: Moderating effects of consumer traits and situational factors. Journal of the Academy of Marketing Science 30 3 (2002) 184-201
11. Davis F.D. Perceived usefulness. Perceived ease of use. And user acceptance of information technology. MIS Quarterly 13 3 (1989) 319-339
12. Davis F.D., Bagozzi R.P., and Warshaw P.R. User acceptance of computer technology: A comparison of two theoretical models. Management Science 35 8 (1989) 982-1003
13. de Chenecey S.P. Putting brands in their place. Young Consumers 4 2 (2002) 47-50
14. de Kerckhove A. Building brand dialogue with mobile marketing. Young Consumers 3 4 (2002) 37-43
15. Eurostat (2005). Around 80 mobile subscriptions per 100 inhabitants in the EU25 in 2003. Eurostat News Release 20/2005, February 7.
16. Fishbein M., and Ajzen I. Belief, attitude, intention and behavior: An introduction to theory and research (1975), Addison-Wesley, Reading, MA
17. Hair J.F., Black W.C., Babin B.J., Anderson R.E., and Tatham R.L. Multivariate data analysis. 6th Ed. (2006), Prentice-Hall International, Upper Saddle River, NJ
18. Hassan S.S., and Katsanis L.P. Identification of global consumer segments. Journal of International Consumer Marketing 3 2 (1994) 11-28
19. Hawkins D.I., Best R.J., and Coney K.A. Consumer behavior: Building marketing strategy (2001), McGraw-Hill, New York
20. Hsu C.L., and Lu H.P. Why do people play on-line games? An extended TAM with social influences and flow experience. Information and Management 41 7 (2004) 853-868
21. Im S., Bayus B.L., and Mason C.H. An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior. Journal of the Academy of Marketing Science 32 1 (2003) 61-73
22. Kjeldgaard D. Youth identities and consumer culture: Navigating local landscapes of global symbols. Advances in Consumer Research 29 (2002) 387-392
23. Kozáková, P. (2006). Phone merger breathes new O2 into market. Czech Business Weekly. http://www.cbw.cz/phprs/2006030628.html
24. Mathwick C., Malhotra N., and Rigdon E. Experiential value: Conceptualization. Measurement and application in the catalogue and Internet shopping environment. Journal of Retailing 77 (2001) 39-56
25. Mobic (2005). The mobile gaming market is growing around the World with sales of $2.5 billion. January 25. http://www.mobic.com/news/publisher/view.do?id=3684
26. Moon J.W., and Kim Y.G. Extending the TAM for a world-wide-web context. Information & Management 38 4 (2001) 217-230
27. Moses E. The $100 billion allowance: Accessing the global teen market (2000), Wiley, London
28. Nokia (2006). Forum Nokia PRO games zone to provide advanced support for next generation of Nokia mobile gaming. Nokia Snap Mobile News, March 20. http://snapmobile.nokia.com/n-gage/web/en/snapmobile/pr_03202006.jsp
29. Noticiasdot.com (2004). Los españoles mandamos 18.000 millones de SMS durante el 2003. February 23. http://www2.noticiasdot.com/publicaciones/2004/0204/2302/noticias230204/noticias230204-6.htm
30. NPD Techworld (2006). Japan offers key lessons for wireless market innovation in the U.S. says the NPD group. February 13. http://www.tekrati.com/research/News.asp?id=6488
31. Nysveen H., Pedersen P.E., and Thorbjørnsen H. Intention to use mobile services: Antecedents and cross-service comparisons. Journal of the Academy of Marketing Science 33 3 (2005) 330-347
32. Phillips, L. (2004). Mobile games market worth €6.7bn by 2009-report. August 30. http://www.dmeurope.com/default.asp?ArticleID=2854
33. Rogers E.M. The diffusion of innovations. 4th Ed. (1995), Free Press, New York
34. Sega (2005). Spanish carrier Telefónica Móviles and Sega mobile. Press Release, May 5. http://www.segamobile.com/about.php?PageID=58
35. SIBIS (Statistical Indicators Benchmarking the Information Society) (2003). Czech Republic Country Report 2, 44.
36. Steenkamp J.B.E.M., and Baumgartner H. Assessing measurement invariance in cross-national consumer research. Journal of Consumer Research 25 1 (1998) 78-90
37. Taylor C.R. What is wrong with international advertising research?. Journal of Advertising Research 42 6 (2002) 48-54
38. Venkatesh V. Determinants of perceived ease of use: Integrating control, intrinsic motivation, and emotion into the technology acceptance model. Information Systems Research 11 4 (2000) 342-365
39. ZGroup Mobile (2006). Mobile games market report. Games. http://www.zgroup-mobile.com/published_games/realtimestrategy/massivedestruction/massivedestruction.html