Exploring developments in web based relationship marketing within the hotel industry

Journal of Hospitality and Leisure Marketing

Volumn 10, Issue 3-4, 2003, Pages 5-24

  Gilbert, David ^a   Perry, Jan Powell ^a  

^a UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Hotels; Internet; Marketing; Relationship marketing; Web

Indexed keywords

EID: 33847073937     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v10n03_02     Document Type: Article

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