Marketing structural models: "Keep it real"

Marketing Science

Volumn 25, Issue 6, 2006, Pages 617-619

  Mazzeo, Michael J ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Empirical industrial organization; Structural modeling

Indexed keywords

EID: 33847073481     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1060.0235     Document Type: Article

References (8)

1. Bresnahan, T. F. 1998. The Apple-Cinnamon Cheerios war: Valuing new goods, identifying market power and economic measurement. Working paper, Stanford Department of Economics, Stanford University, Stanford, CA.
2. Chintagunta, P. K., J. P. Dube, V. Singh. 2003. Balancing profitability and customer welfare in a supermarket chain. Quant. Marketing Econom. 1(1) 111-147.
3. Chintagunta, P. K., T. Erdem, P. Rossi, M. Wedel. 2006. Structural modeling in marketing: Review and assessment. Marketing Sci. 25(6) 604-616.
4. Ciliberto, F., E. Tamer. 2006. Market structure and multiple equilibria in the airline industry. Working paper, University of Virginia, Charlottesville, VA.
5. Hausman, J. 1997. Valuation of new goods under perfect and imperfect competition. T. F. Bresnahan, R. Gordon, eds. The Economics of New Goods. University of Chicago Press, Chicago, IL.
6. Mazzeo, M. J. 2002. Product choice and oligopoly market structure. RAND J. Econom. 33(2) 221-242.
7. Reiss, P. C., F. A. Wolak. Structural econometric modeling: Rationales and examples from industrial organization. Handbook of Econometrics. Forthcoming.
8. Thomadsen, R. 2005. The effect of ownership structure on prices in geographically differentiated industries. RAND J. Econom. 36(4) 908-929.