Antibusiness movies and folk marketing

Marketing Science

Volumn 25, Issue 6, 2006, Pages 681-685

  Shugan, Steven M ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

Antibusiness movies; Bias; Films; Motion picture industry; Motion pictures; Perceptions of businesspeople; Villains

Indexed keywords

EID: 33847067204     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1060.0250     Document Type: Article

References (44)

1. Ainslie, Andrew, Xavier Drèzc, Fred Zufryden. 2005. Modeling movie life cycles and market share. Marketing Sci. 24(3) 508-517.
2. Arsenault, Raymond. 1998. Wall Street (1987): The stockbroker's son and the decade of greed. Film Hist. 28(1-2) 16-27.
3. Bauer, Raymond A., Stephen A. Greyser. 1968. Advertising in America: The Consumer View. Harvard University Press, Boston, MA.
4. Bayles, Martha. 1987. TV: Big bad businessmen. Wall Street Journal (Eastern Edition, March 23) A.20.
5. Berry, Waldron. 1984. Overcoming public distrust of business. Bus. Forum 9(1) 15-19.
6. Billingsley, Lloyd. 1987. Writers guild in need of revision. Wall Street Journal (Eastern Edition, January 12) A.24.
7. Eliashberg, Jehoshua, Anita Elberse, Mark Leenders. 2006. The motion picture industry: Critical issues in practice, current research and new research directions. Marketing Sci. 25(6) 638-661.
8. Fumento, Michael. 1992. Why Hollywood hates business: Executives are usually heavies, rarely heroes. Investor's Bus. Daily (January 3).
9. Gilchrist, Jim. 2002. Sinking the myths. The Scotsman (April 8) 9.
10. Godes, David, Dina Mayzlin. 2004. Using online conversations to study word-of-mouth communication. Marketing Sci. 23(4) 545-560.
11. Goldwyn, Samuel. 1951. On hollow praise: Producer warns against ads that mislead. New York Times (April 1) 100.
12. Gomes, Lee. 1998. Too-clever ad against Digital yanked by H-P. Wall Street Journal (Eastern Edition, February 17) B.1.
13. Hennig-Thurau, Thorsten, Mark B. Houston, Shrihari Sridhar. Can good marketing carry a bad product? Evidence from the motion picture industry. Marketing Lett. 17(3) 205-219.
14. Hustad, Thomas P., Edgar A. Pessemier. 1973. Will the real consumer activist please stand up: An examination of consumers' opinions about marketing practices. J. Marketing Res. 10(3) 319-324.
15. Ives, Nat. 2003. The U.S. plans to see if there is misleading marketing of movies. New York Times (Late Edition, East Coast, January 14) C.12.
16. Kehr, Dave. 2002. Seeing business through Hollywood's lens. New York Times (Late Edition, East Coast, July 14, Section 4) 5.
17. Krider, Robert E., Tieshan Li, Yong Liu, Charles B. Weinberg. 2005. The lead-lag puzzle of demand and distribution: A graphical method applied to movies. Marketing Sci. 24(4) 635-645.
18. Lichter, S. Robert, Linda S. Lichter, Daniel Amundson. 1997. Does Hollywood hate business or money? J. Comm. 47(1) 68-84.
19. Lippman, John. 1997. Warner Brothers hopes shift in ads can give lift to "The Postman." Wall Street Journal (Eastern Edition, December 24) 1.
20. Lyman, Rick, Stuart Elliott. 2001. Sony admits it used employees as bogus fans. New York Times (Late Edition, East Coast, June 16) B.11.
21. Medved, Michael. 2005. In the fray: My "Million Dollar" answer. Wall Street Journal (Eastern Edition, February 17) D.8.
22. Morris, John. 2000. Mid-late twentieth century: "An Unprecedented Moral Quagmire." Arthur Pollard, ed. The Representation of Business in English Literature. The Institute of Economic Affairs, London, UK.
23. Moul, Charles C., Steven M. Shugan. 2005. Theatrical release and the launching of motion pictures in a concise handbook of movie industry economics. Cambridge University Press, New York.
24. Price, Stuart. 2002. Television: The sinking of a myth. London Independent (Sunday Edition, April 14) 43.
25. Radas Sonja, Steven M. Shugan. 1998. Seasonal marketing and timing new product introductions. J. Marketing Res, 35(3) 296-315.
26. Rainer, Peter. 2006. "Break-Up" should have been dumped. Christian Science Monitor (June 2) 12-15.
27. Ribstein, Larry E. 2005. Wall Street and Vine: Hollywood's view of business. Working Paper LE05-010, University of Illinois Law and Economics,
28. Ross, Chuck. 1997. ABC withholds ad info on controversial shows. Advertising Age 68(39) 1-2.
29. Ross, Chuck. 1998. GM's Guarascio galled by uninformed ad buys. Advertising Age 69(7) 6.
30. Rubin, Paul H. 2003. Folk economics. Southern Econom. J. 70(1) 157-171.
31. Rubin, Paul H. 2006. Oil prices and folk economics. Regulation 29(2) 8-9.
32. Sanderson, Alan. 1998. Titanic injustice. London Independent (February 26) 18.
33. Seligman, Dan. 2000. Tom Cruise versus corporate evil. Forbes (September 4) P.082.
34. Senter, Al, Stephen Overall. 2001. Straying out of character. Director 55(4) 50-53.
35. Serwer, Andy. 2004. Does Hollywood really get big business? Fortune 150(4) 45.
36. Shermer, Michael. 2006. Folk Science. Sci. Amer. 295(2) 34.
37. Simonoff, Jeffrey S. 1998. Logistic regression, categorical predictors, and goodness-of-fit: It depends on who you ask. Amer. Statistician 52(1) 10-14.
38. Stein, Benjamin J. 1979. The View from Sunset Boulevard: America as Brought to You by the People Who Make Television. Basic Books, New York.
39. Stein, Benjamin J. 1997. How to fix Hollywood. Amer. Enterprise 8(5) 72-73.
40. Sun, Baohong, Jinhong Xie, H. Henry Cao. 2004. Product strategy for innovators in markets with network effects. Marketing Sci. 23(2) 243-254.
41. Theberge, Leonard J., ed. 1981. Crooks, Conmen and Clowns: Business Men in TV Entertainment. Media Institute, Washington, D.C.
42. Thomas, Sari, Steven V. LeShay. 1992. Bad business? A reexamination of television's portrayal of businesspersons. J. Comm. 42(1) 95-105.
43. Tyagi, Rajeev K. 2004. Technological advances, transaction costs, and consumer welfare. Marketing Sci. 23(3) 335-344.
44. van Munching, Philip. 2001. The Devil's adman. Brandweek 42(27) 26.