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Volumn 18, Issue 5, 2000, Pages 551-560

To Bid or Not to Bid: Screening the Whorcop Project

Author keywords

Bidding; Project Marketing; Projects

Indexed keywords


EID: 0141909616     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0263-2373(00)00044-X     Document Type: Article
Times cited : (11)

References (10)
  • 1
    • 0346611665 scopus 로고    scopus 로고
    • Solution selling and project marketing: A convergence towards customer intimacy for a joint construction of offer and demand
    • Interaction, Relationships and Networks. Turku, eds A. Halinen-Keila, and N. Nummela
    • Azimont, F., Cova, B. and Salle, R. (1998) Solution selling and project marketing: a convergence towards customer intimacy for a joint construction of offer and demand. In Interaction, Relationships and Networks. Proceedings of the 14th IMP Conference, Turku, eds A. Halinen-Keila, and N. Nummela, pp. 113-132.
    • (1998) Proceedings of the 14th IMP Conference , pp. 113-132
    • Azimont, F.1    Cova, B.2    Salle, R.3
  • 3
    • 0031256811 scopus 로고    scopus 로고
    • A twin-track networking approach to project marketing
    • Cova, B. and Hoskins, S. (1997) A twin-track networking approach to project marketing. European Management Journal 15(5), 546-556.
    • (1997) European Management Journal , vol.15 , Issue.5 , pp. 546-556
    • Cova, B.1    Hoskins, S.2
  • 5
    • 0002876995 scopus 로고
    • Account portfolio analysis for strategy development
    • Fiocca, R. (1982) Account portfolio analysis for strategy development. Industrial Marketing Management 11, 53-62.
    • (1982) Industrial Marketing Management , vol.11 , pp. 53-62
    • Fiocca, R.1
  • 8
    • 0000526152 scopus 로고
    • An application of network theory to marketing: Defending and changing market position
    • eds N. Dholakia and J. Arndt. Research in Marketing
    • Mattsson, L.G. (1985) An application of network theory to marketing: defending and changing market position. In Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory, eds N. Dholakia and J. Arndt. Research in Marketing, Suppl. 2., pp. 263-288.
    • (1985) Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory , Issue.2 SUPPL. , pp. 263-288
    • Mattsson, L.G.1
  • 9
    • 0345980418 scopus 로고
    • Competitive bidding strategy: A procedure for pre-bid analysis
    • Paranka, S. (1971) Competitive bidding strategy: a procedure for pre-bid analysis. Business Horizons June, 39-43.
    • (1971) Business Horizons , vol.JUNE , pp. 39-43
    • Paranka, S.1
  • 10
    • 0347241372 scopus 로고    scopus 로고
    • The social construction of industrial networks
    • Interaction, Relationships and Networks in Business Markets, eds F. Mazet, R. Salle and J.P. Valla. Lyon
    • Tikkanen, H. (1997) The social construction of industrial networks. In Interaction, Relationships and Networks in Business Markets, eds F. Mazet, R. Salle and J.P. Valla. Proceedings of the 13th IMP Conference, Lyon, pp. 591-614.
    • (1997) Proceedings of the 13th IMP Conference , pp. 591-614
    • Tikkanen, H.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.