Advanced Marketing: How to Protect and Advance Your Practice

Journal of the American College of Radiology

Volumn 4, Issue 2, 2007, Pages 119-124

  Lexa, Frank James ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

branding; competition; guerilla marketing; Marketing; niche marketing; promotions; turf; viral marketing

Indexed keywords

ARTICLE; COMPETITION; DIAGNOSTIC IMAGING; MARKETING; MEDICAL PRACTICE; MEDICAL SPECIALIST; RADIOLOGIST; UNITED STATES; URBAN AREA;

EID: 33846637694     PISSN: 15461440     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jacr.2006.08.002     Document Type: Article

References (9)

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