Strategic marketing: An introduction for medical specialists

Journal of the American College of Radiology

Volumn 3, Issue 3, 2006, Pages 171-174

  Lexa, Frank James ^a   Berlin, Jonathan ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Branding; Business science; Market research; Market segmentation; Marketing; Promotion

Indexed keywords

CLINICAL PRACTICE; DIAGNOSTIC IMAGING; FINANCIAL MANAGEMENT; HEALTH CARE PLANNING; HEALTH PRACTITIONER; HEALTH SERVICE; HUMAN; MEDICAL LITERATURE; MEDICAL SPECIALIST; RADIOLOGY; REVIEW; SCIENTIFIC LITERATURE;

EID: 84928095983     PISSN: 15461440     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jacr.2005.10.014     Document Type: Article

References (4)

1. S.E. Seltzer, A.E. Gillis, B.F. Chiango Marketing CT and MR imaging services in a large urban teaching hospital Radiology 183 1992 529 534
2. S. Freeman Dodge's rocky courtship of women The Wall Street Journal 2003 November 14
3. M. Stevens Your marketing sucks 2003 Crown Business New York, NY
4. Marketing on the Internet. What is marketing? Available at: http://iws.ohiolink.edu/moti/homedefinition.html. Accessed August 28, 2005.