Strategic Marketing, Part 2: The 4 P's of Marketing

Journal of the American College of Radiology

Volumn 3, Issue 4, 2006, Pages 274-277

  Lexa, Frank James ^a   Berlin, Jonathan ^b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b EVANSTON HOSPITAL   (United States)

Author keywords

branding; market research; market segmentation; Marketing; promotion

Indexed keywords

ARTICLE; CONSUMER; DIAGNOSTIC TEST; GEOGRAPHY; HEALTH CARE COST; HEALTH PROMOTION; IMAGING; MARKETING; MEDICAL RESEARCH; RADIOLOGIST;

EID: 84928096457     PISSN: 15461440     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jacr.2005.10.017     Document Type: Article

References (6)

1. Lexa F.J., and Berlin J. Strategic Marketing. An introduction for medical specialists. J Am Coll Radial 3 (2006) 171-174
2. Kotler P. Marketing management. 11th ed. Englewood Cliffs, NJ:Prentice Hall.
3. Illes J., Kann D., Karetsky K., et al. Advertising, patient decision making, and self-referral for computed tomographic and magnetic resonance imaging. Arch Intern Med 164 22 (2004) 2415-2419
4. Stolberg H. Yuppie scans from head to toe. unethical entrepreneurism. Can Assoc Radiol J 54 1 (2003) 10-13
5. Lee T.H., and Brennan T.J. Direct-to-consumer marketing of high-technology screening tests. N Engl J Med 346 (2002) 529-531
6. Berlin L. Advertise?. You'll need a thick skin. Med Econ 57 16 (1980) 53-55