I write marketing textbooks but I'm really a swill guy

Consuming Books: The Marketing and Consumption of Literature

Volumn , Issue , 2006, Pages 175-182

  Hackley, Chris ^a  

^a UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846407450     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203020128     Document Type: Chapter

References (26)

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3. Bragg, M. (2003) The Adventure of English: Biography of a Language, London: Hodder & Stoughton.
4. Brassington, F. and Pettit, S. (1997) Principles of Marketing, London: Pitman Publishing.
5. Brown, S. (1995) Postmodern Marketing, London: Routledge.
6. Brown, S. (2004) 'Writing Marketing: The Clause that Refreshes', Journal of Marketing Management, 20 (3/4), 321-42.
7. Brownlie, D., Saren, M., Wensley, R. and Whittington, D. (eds) (1999) Rethinking Marketing: Towards Critical Marketing Accountings, London: Sage.
8. Case, P. (1999) 'Remember Re-engineering? The Rhetorical Appeal of a Managerial Salvation Device', Journal of Management Studies, 36 (4), 419-42.
9. Cranfield School of Management (2000) Marketing Management: A Relationship Marketing Perspective, London: Macmillan Business.
10. Dibb, S., Simkin, L., Pride, W.M. and Ferrell, O.C. (1994) Marketing Concepts and Strategies, 2nd European edn, London: Houghton Mifflin.
11. Firat, A.F. (1985) 'Ideology versus Science in Marketing' in 'Changing the Course of Marketing, Alternative Paradigms for Widening Marketing Theory', Research in Marketing, Supplement 2, 135-46.
12. Forsyth, P. (1997) Marketing in Publishing, London: Routledge.
13. Furusten, S. (1999) Popular Management Books: How they are Made and What they Mean for Organisations, London: Routledge.
14. Hackley, C. (2001) Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption, London: Routledge.
15. Hackley, C. (2002) 'The Wrong Trousers', Author comment on review of Hackley (2001) Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption, original review by D. Wesson in Journal of Marketing Management, 17 (9/10), 1037-9.
16. Hackley, C. (2003) '"We Are All Customers Now": Rhetorical Strategy and Ideological Control in Marketing Management Texts', Journal of Management Studies, 40 (5), 1325-52.
17. Hackley, C. (2005) Advertising and Promotion: Communicating Brands, London: Sage.
18. Hooley, G.J., Saunders, J.A. and Piercy, N.F. (1998) Marketing Strategy & Competitive Positioning, 2nd edn, London: Financial Times, Prentice Hall.
19. Jobber, D. (1998) Principles and Practice of Marketing, London: McGraw Hill.
20. Kotler, P. (1988) Marketing Management: Analysis, Planning, Implementation and Control, 6th edn, New York: Prentice Hall.
21. Kotler, P., Armstrong, G., Saunders, J. and Wong, V. (1999) Principles of Marketing, 2nd European edn, New Jersey: Prentice Hall.
22. Macdonald, M. (2000) 'Market Segmentation', Ch. 6 in Cranfield School of Management, Marketing Management, London: Macmillan.
23. Mercer, D. (1996) Marketing, 2nd edn, Oxford: Blackwell.
24. Morgan, G. (1992) 'Marketing Discourse and Practice: Towards a Critical Analysis', in M. Alvesson and H. Willmott (eds), Critical Management Studies, London: Sage.
25. Piercy, N.F. (2002) Market-led Strategic Change: A Guide to Transforming the Process of Going to Market, 3rd edn, London: Butterworth-Heinemann.
26. Walsh, J. (2005) 'Paperback Revolution', The Independent Arts & Books Review, Friday 29 April, 2-4.