The effects of customer service management on business performance in Malaysian banking industry: An empirical analysis

Asia Pacific Journal of Marketing and Logistics

Volumn 18, Issue 2, 2006, Pages 111-128

  Kok Wei, Khong ^a   Nair, Mahendhiran ^b  

^a UNIVERSITY OF NOTTINGHAM MALAYSIA CAMPUS   (Malaysia)

^b MONASH UNIVERSITY MALAYSIA   (Malaysia)

Author keywords

Banking; Business performance; Customer service management; Linear structure equation modelling; Malaysia

Indexed keywords

EID: 33846247339     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850610658264     Document Type: Article

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