Using optimisation and simulation technology to apply marketing-oriented concept for managing a supply chain

International Journal of Services and Operations Management

Volumn 3, Issue 1, 2007, Pages 95-110

  Lee, Tzong Ru ^a   Wu, Chung Chieh ^b  

^a NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

^b Corporate Planning Division ^*  (Taiwan)

Author keywords

Marketing oriented; Optimisation; Simulation; Supply chain

Indexed keywords

EID: 33846111005     PISSN: 17442370     EISSN: 17442389     Source Type: Journal    
DOI: 10.1504/IJSOM.2007.011463     Document Type: Article

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