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Volumn 2005, Issue , 2005, Pages 183-186

CRM systems used for targeting market: A case at Cisco systems

Author keywords

[No Author keywords available]

Indexed keywords

CUSTOMER RELATIONSHIP MANAGEMENT (CRM); KNOWLEDGE MARKETING; ORGANIZATION PROCESSES;

EID: 33845474738     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICEBE.2005.46     Document Type: Conference Paper
Times cited : (9)

References (13)
  • 2
    • 33845481652 scopus 로고    scopus 로고
    • Value management in marketing organizations: Comparing academic, business press and middle management discourses
    • Brookes, R., Brodie, R. and Lindgreen, A (2002), "Value Management in Marketing Organizations: Comparing Academic, Business Press and Middle Management Discourses," Journal of Relationship Marketing.
    • (2002) Journal of Relationship Marketing
    • Brookes, R.1    Brodie, R.2    Lindgreen, A.3
  • 3
    • 0038098464 scopus 로고    scopus 로고
    • Searching for effective CRM
    • Brown, S.M. (2000), "Searching for effective CRM," Enterprise Systems Journal, 5(8), 40-43.
    • (2000) Enterprise Systems Journal , vol.5 , Issue.8 , pp. 40-43
    • Brown, S.M.1
  • 4
    • 33845510141 scopus 로고    scopus 로고
    • Toward a unified view of customer relationship management
    • Chan, J. (2005) "Toward a Unified View of Customer Relationship Management," Journal of American Academy of Business, 6(1), 32-38.
    • (2005) Journal of American Academy of Business , vol.6 , Issue.1 , pp. 32-38
    • Chan, J.1
  • 5
    • 14944373895 scopus 로고    scopus 로고
    • Cisco systems: Developing a human capital strategy
    • Chatman, J., O'Reilly, C., and Chang, V. (2005) "Cisco Systems: Developing A Human Capital Strategy," California Management Review, 47(2), 137-167.
    • (2005) California Management Review , vol.47 , Issue.2 , pp. 137-167
    • Chatman, J.1    O'Reilly, C.2    Chang, V.3
  • 6
    • 0001878819 scopus 로고
    • A paradigm for developing better marketing constructs
    • Colgate, M.R. (1979), "A Paradigm for Developing Better Marketing Constructs," Journal of Marketing Research, 16, 64-73.
    • (1979) Journal of Marketing Research , vol.16 , pp. 64-73
    • Colgate, M.R.1
  • 7
    • 19644379017 scopus 로고    scopus 로고
    • Data warehouse design to support customer relationship management analyses
    • November 12-13, Washton, D.C.
    • Cunningham, C., Song, I., and Chen, P. (2004) "Data Warehouse Design to Support Customer Relationship Management Analyses," Dolap'04, November 12-13, Washton, D.C.
    • (2004) Dolap'04
    • Cunningham, C.1    Song, I.2    Chen, P.3
  • 9
  • 11
    • 0038098434 scopus 로고    scopus 로고
    • From a market of million to a million markets of one
    • Fusaro, L. (1999), "From a Market of Million to a Million Markets of One," Canadian Manager, 24(4), 18-28.
    • (1999) Canadian Manager , vol.24 , Issue.4 , pp. 18-28
    • Fusaro, L.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.