Data warehouse design to support customer relationship management analyses

DOLAP: Proceedings of the ACM International Workshop on Data Warehousing and OLAP

Volumn , Issue , 2004, Pages 14-22

  Cunningham, Colleen ^a   Song, Il Yeol ^a   Chen, Peter P ^b  

^a Drexel University   (United States)

^b Louisiana State University   (United States)

Author keywords

Customer Relationship Management; Data Warehouse

Indexed keywords

BENCHMARKING; DATA MINING; DECISION MAKING; HEURISTIC METHODS; MARKETING; RELATIONAL DATABASE SYSTEMS; ROBUSTNESS (CONTROL SYSTEMS);

CHANNEL PROFITABILITY ANALYSIS; CUSTOMER RELATIONSHIP MANAGEMENT; KNOWLEDGE MANAGEMENT; MARKET PROFITABILITY ANALYSIS;

DATA WAREHOUSES;

EID: 19644379017     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1031763.1031767     Document Type: Conference Paper

References (16)

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