Images of the contemporary woman in advertising in China a Content analysis

Journal of International Consumer Marketing

Volumn 19, Issue 2, 2006, Pages 7-28

  Kineta, Hung ^a   Stella, Yiyan Li ^a  

^a UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Chinese consumers; Content analysis; Portrayal of women in advertising

Indexed keywords

EID: 33751566818     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v19n02_02     Document Type: Article

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