Introduction of new technologies to competing industrial customers

Management Science

Volumn 52, Issue 11, 2006, Pages 1675-1688

  Erat, Sanjiv ^a   Kavadias, Stylianos ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Business to business; Game theory; Industrial customers; Industrial markets; Multistage game; Technology adoption; Technology introduction

Indexed keywords

BUSINESS TO BUSINESS; INDUSTRIAL CUSTOMERS; INDUSTRIAL MARKETS; MULTISTAGE GAME; TECHNOLOGY ADOPTION; TECHNOLOGY INTRODUCTION;

COSTS; GAME THEORY; MARKETING; STRATEGIC PLANNING; SUSTAINABLE DEVELOPMENT;

INDUSTRIAL ECONOMICS;

EID: 33750737720     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1060.0561     Document Type: Article

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