The influence of unawareness set and order effects in consumer regret

Journal of Business and Psychology

Volumn 21, Issue 2, 2006, Pages 293-311

  Lin, Chien Huang ^a   Huang, Wen Hsien ^b  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

^b SOOCHOW UNIVERSITY   (Taiwan)

Author keywords

Downward comparison; Order effects; Regret; Unawareness set; Upward comparison

Indexed keywords

EID: 33750726753     PISSN: 08893268     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10869-006-9030-9     Document Type: Article

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