An evaluation of how market segmentation approaches aid destination marketing

Journal of Hospitality and Leisure Marketing

Volumn 15, Issue 1, 2006, Pages 5-26

  Hanlan, Janet ^a   Fuller, Don ^a   Wilde, Simon ^a  

^a SOUTHERN CROSS UNIVERSITY   (Australia)

Author keywords

Destination competitiveness; Destination management; Market segmentation

Indexed keywords

EID: 33750715699     PISSN: 10507051     EISSN: 15410897     Source Type: Journal    
DOI: 10.1300/J150v15n01_02     Document Type: Review

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