Modeling of niche market behavior of US textile and apparel firms

Journal of Textile and Apparel, Technology and Management

Volumn 4, Issue 2, 2004, Pages

  Parrish, Erin D ^a   Cassill, Nancy L ^b   Oxenham, William ^b   Jones, Michelle R ^b  

^a UNIVERSITY OF ALABAMA   (United States)

^b NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

Competitive strategy; Niche marketing; Textile and apparel management; US textile and apparel industry

Indexed keywords

BUSINESS STRATEGY; COMPETITIVENESS; COST REDUCTION; GARMENT MANUFACTURE; NICHE MARKET; PRODUCT DEVELOPMENT; TEXTILE INDUSTRY;

EID: 33750624573     PISSN: None     EISSN: 15330915     Source Type: Journal    
DOI: None     Document Type: Article

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