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Volumn 12, Issue 1, 2006, Pages 35-56

A cross-national comparison of scandinavian value orientations: From value segmentation to promotional appeals

Author keywords

Advertising; Cross cultural marketing; Denmark; Norway; Promotional appeals; Scandinavia; Sweden; Values; Women

Indexed keywords


EID: 33745698548     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v12n01_04     Document Type: Review
Times cited : (8)

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