An encompassing view on markdown pricing strategies: An analysis of the Austrian mobile phone market

OR Spectrum

Volumn 29, Issue 1, 2007, Pages 173-192

  Reiner, Gerald ^a   Natter, Martin ^b  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

^b GOETHE UNIVERSITY   (Germany)

Author keywords

Customer satisfaction; Markdown strategy; Mobile phones; Reference price; System dynamics

Indexed keywords

EID: 33750358231     PISSN: 01716468     EISSN: 14366304     Source Type: Journal    
DOI: 10.1007/s00291-005-0027-y     Document Type: Article

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