Toward assessing supplier value: Usage and importance of supplier selection, retention, and value-added criteria

Journal of Marketing Channels

Volumn 11, Issue 2-3, 2004, Pages 3-31

  Siguaw, Judy A ^a   Simpson, Penny M ^b  

^a Department of Obstetrics Gynecology   (United States)

^b UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

Author keywords

Added value; Critical evaluation factors; Supplier evaluation

Indexed keywords

EID: 33749044045     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1300/J049v11n02_02     Document Type: Article

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