Niche market strategy in the textile and apparel industry

Journal of Fashion Marketing and Management

Volumn 10, Issue 4, 2006, Pages 420-432

  Parrish, Erin D ^a   Cassill, Nancy L ^b   Oxenham, William ^b  

^a UNIVERSITY OF ALABAMA   (United States)

^b NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

Competitive strategy; Garment industry; Marketing strategy; Niche marketing; Textile industry; United States of America

Indexed keywords

COMPETITIVENESS; MARKETING; NICHE MARKET; PRICE; TEXTILE-CLOTHING INDUSTRY;

EID: 33748760077     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020610701956     Document Type: Article

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