Extending and Comparing Cavusgil's Overall Market Opportunity Indexes

Advances in International Marketing

Volumn 17, Issue , 2006, Pages 219-249

  Mullen, Michael R ^a   Ye Sheng, Shirley ^a  

^a NONE

Author keywords

[No Author keywords available]

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EID: 33748746423     PISSN: 14747979     EISSN: None     Source Type: Book Series    
DOI: 10.1016/S1474-7979(06)17008-8     Document Type: Review

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