A Convenience-oriented Approach to Country Segmentation: Implications for Global Marketing Strategies

Journal of Consumer Marketing

Volumn 11, Issue 4, 1994, Pages 29-40

  Luqmani, Mushtaq ^a   Yavas, Ugur ^b   Quraeshi, Zahir A ^c  

^a Professor of Marketing and International Business ^*  (United States)

^b TENNESSEE STATE UNIVERSITY   (United States)

^c WESTERN MICHIGAN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002534417     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769410070872     Document Type: Article

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