Media news reporting and perceptions of beef safety

Journal of Food Products Marketing

Volumn 12, Issue 2, 2006, Pages 89-98

  Schupp, Alvin ^a   Gillespie, Jeffrey ^a   O'Neil, Carol E ^a   Prinyawiwatkul, Witoon ^a  

^a LOUISIANA STATE UNIVERSITY AGRICULTURAL CENTER   (United States)

Author keywords

Beef safety; Mad cow; Media reports; Oprah and beef; Packer safety recalls

Indexed keywords

EID: 33748569861     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1300/J038v12n02_06     Document Type: Article

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