Quality improvement and goodwill accumulation in a dynamic duopoly

European Journal of Operational Research

Volumn 175, Issue 2, 2006, Pages 1021-1032

  El Ouardighi, Fouad ^a   Pasin, Federico ^b  

^a ESSEC BUSINESS SCHOOL   (France)

^b HEC MONTRÉAL   (Canada)

Author keywords

Advertising; Differential games; Dynamic competition; Goodwill; Quality

Indexed keywords

COMPETITION; DECISION THEORY; MARKETING; MATHEMATICAL MODELS; NUMERICAL METHODS; PROBLEM SOLVING; QUALITY ASSURANCE;

DIFFERENTIAL GAMES; DYNAMIC COMPETITION; GOODWILL; QUALITY;

INDUSTRIAL ECONOMICS;

EID: 33748413209     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2005.06.020     Document Type: Article

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