Duopolistic model of dynamic competitive advertising

European Journal of Operational Research

Volumn 128, Issue 1, 2001, Pages 213-226

  Wang, Qinan ^a   Wu, Zhang ^b  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^b NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

ALGORITHMS; COMPETITION; GAME THEORY; MATHEMATICAL MODELS;

DUOPOLISTIC MODEL; DYNAMIC COMPETITIVE ADVERTIZING; LANCHESTER MODEL;

MARKETING;

EID: 0035201228     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0377-2217(99)00346-X     Document Type: Article

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