Social marketing messages that may motivate irresponsible consumption behavior

Inside Consumption: Consumer Motives, Goals, and Desires

Volumn , Issue , 2005, Pages 185-207

  Pechmann, Cornelia ^a   Slater, Michael D ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b Department of Environmental and Radiological Health Sciences   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748323958     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203481295     Document Type: Chapter

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