Internationalization of small, computer software firms: Entry forms and market selection

European Journal of Marketing

Volumn 38, Issue 9-10, 2004, Pages 1236-1251

  Moen, Øystein ^a   Gavlen, Morten ^b   Endresen, Iver ^c  

^a NORWEGIAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Norway)

^b ACCENTURE   (United States)

^c WeatherOne AS   (Norway)

Author keywords

Computer software; Export markets; International business; Market entry; Norway; Small to medium sized enterprises

Indexed keywords

EID: 33748308356     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410548951     Document Type: Article

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